The market leader in hair stylers, ghd, is migrating it’s VMware Private Cloud to a new Rackspace data centre to reduce problems with performance at peak periods and to increase security on its data.
ghd, otherwise known as Good Hair Day, sells its products in a number of salons and stores across the world, while operating its own busy website, which like many retailers experiences unpredictable spikes around key periods such as Christmas and during sales. Additionally as with any well-known brand the business is concerned by recent attacks on the websites of high-street brands.
To mitigate these problems the company is currently migrating its IT infrastructure to Rackspace’s new UK data centre in Crawley, West Sussex. The new centre will allow them access to a better solution while keeping their IT cost neutral.
Seasonal spikes are a key factor for ghd. During busier periods, the company uses load balancers that distribute workloads across multiple servers and resources. In addition to site resiliency, performance is another important part of ensuring customers have a great experience when making purchases.
The new solution involves moving their test and development systems to Rackspace Public Cloud and moving its production systems to a Rackspace managed VMware Private Cloud in the Crawley data centre. The shift of ghd’s infrastructure to Rackspace will utilise use more modern servers and further enhance security via a Web Application Firewall (WAF), which delivers an extra line of defence between servers and a traditional firewall.
The hair specialist will additionally leverage the Hybris Commerce Suite for both ecommerce and AES on its busy B2B sales channel, which handles orders from customers across the world. Additionally their hybrid solution also uses RackConnect to manage the server load, as it combines dedicated servers with a public cloud, mixing high-performance plus increased security with the ability to burst when traffic peaks.
Having this top class technical solution is one thing, but ghd’s Internet Technical Solutions Manager, Spencer Hudson, says there’s more to the cloud than that. “The decision to work with Rackspace is influenced more by people than technology. I’m part of a lean team, and as a result we have always worked closely with a third party that could maintain our IT infrastructure. Building relationships with Rackspace’s external team is incredibly important as it gives me peace of mind that the traffic spikes caused by our extremely seasonal business will be handled, and costly downtime avoided.”