Digital consumer engagement business Eagle Eye, will use Rackspace DevOps Automation service to manage a cloud-based infrastructure to supports its product network for offers, vouchers and reward transactions.
Founded in 2003, Eagle Eye processes more than two million transactions per month for over 80 customers including retail giants Tesco and Marks and Spencer through their AIR platform.
The platform is designed to allow retailers to integrate coupons into their loyalty programmes and deliver vouchers and rewards directly to customers’ devices, and at the same time build up valuable profile information which helps the retailers more effectively target shoppers with personalised offers.
By working with Rackspace DevOps experts, the company hopes to be able to automate the process of deploying and scaling hybrid cloud infrastructures for its AIR platform applications, while also rolling out additional insight and monitoring tools.
Steve Rothwell, Founder and Director, Eagle Eye said: “With the help of the DevOps specialists at Rackspace, we can react to the market like never before. We now have the flexibility to scale up and down and get products to potential and existing customers faster. We let Rackspace focus on our infrastructure and the tools we need to run more efficiently and our team can focus on writing code for our products. It’s the perfect fit.”
Rackspace originally worked with Eagle Eye in 2008 delivering a managed cloud solution that had infrastructure expertise available 24/7, which kept payroll costs down by reducing the need to hire. Now, with Rackspace DevOps Automation Service, Eagle Eye’s own internal DevOps team can collaborate with Rackspace specialists to discuss real time application insight and performance metrics. This allows Eagle Eye to make decisions about application architecture and help ensure the infrastructure automation is optimal in respect to market conditions.
DevOps Automation is part of a Managed Operations service level, which means Rackspace also provides the ongoing management of the automation by managing updates, security patches and the latest versions of environment stacks.
Chris Jackson, Practice Area CTO (DevOps) at Rackspace said: “Rackspace has been working with Eagle Eye for several years, and this is just the next step in our work together. DevOps has become a formally-recognised technology discipline for IT professionals and is therefore an increasingly sought after skill set for businesses, and Eagle Eye’s investment in both internal and external specialists highlight this. Our DevOps specialists don’t only work closely with both Eagle Eye, but also the lead engineer at Rackspace to ensure their service is enhanced while running on a strong infrastructure foundation.”