Xero have been one of the key cloud players in the small business accounting market and have seen some aggressive growth, but they now want to move on to take more of the market. The new Xero Add-on Marketplace, builds on their current add-on-partners system and opens it up to the global market creating an app market that resembles a Salesforce AppExchange rather than a more diverse and open market like Apple’s iOS App Store.
Xero’s Managing Director Gary Turner said: “The success of the Xero ecosystem meant we needed to rethink how small businesses and their advisors discover the best solutions for them,” Turner said.
“The add-on marketplace is the next evolution in small business software showcasing all of Xero’s add-on partners and their unique solutions to our UK user base of more than 50,000, as well as the 330,000-plus global customers.”
Made possible through an open API, Xero’s global add-on ecosystem has grown by 35% in the last year, and the company is keen to encourage new add-on partners to join.
Nelson da Silva, Head of UK Sales at add-on partner Receipt Bank said: “Receipt Bank helps accounting partners and small businesses grow their businesses, which makes us perfectly attuned to the Xero ethos. Just four years since launching, more than 13,000 clients use the service and we partner with over 1,000 accounting and bookkeeping practices in the UK, USA, Canada, Australia, New Zealand and South Africa. Being a global add-on for Xero has turned us into a global business.”
In the UK, Xero is fast approaching 100 staff members and this month moved to larger offices in both London and Milton Keynes and earlier this year Forbes magazine named Xero the ‘World’s most innovative company’.