Cloud-based financials and ERP business NetSuite has announced new mobile design features on its recently purchased Venda SaaS e-commerce platform to take account of the increasing mobile user-base.
According to the latest IMRG Capgemini Quarterly Benchmarking Report, 52% of traffic to UK ecommerce sites came from smartphones and tablets. This marks the first time UK retailers received more traffic from mobile devices than from the desktop. However, many retailers in the UK are unable to meet this demand as making websites mobile-enabled can be time consuming and expensive particularly if retailers decide to optimise for specific handsets.
In response to the increasing mobile audience the Venda platform will now include a next-generation responsive web design (RWD) enabling users to work on any mobile device and to work with new and future mobile platforms.
Denby, Emma Bridgewater, and Cloggs are amongst the first retailers who are using the RWD service which Netsuite claims “dramatically” improves the customer experience with “higher conversion and increased sales.”
Commenting on the new functionality James Cronin, Vice President of Engineering at NetSuite explained. “We are the first UK-based cloud ecommerce solution provider to make responsive web design standard for all new websites, which has quickly become a must for all online retailers,”
Emma Bridgewater, made the decision to build a responsive site after the company discovered that approximately half of its visitors did so using their smartphone or tablet and significantly underperformed those visiting via their desktop computer. After moving to the new RWD Venda platform, the company has seen double-digit improvement in conversion rates across all devices, with mobile conversion over double that of the same period last year, and tablet conversion up over 40%. These improved conversion rates have also contributed to significant year-on-year revenue growth.