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Wednesday, 03 December 2014 12:00

Cloud performance fails at the last hurdle

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Businesses are using cloud to improve their scalability, but are failing to ensure that their connections to the customer are performing fast enough, and this could affect moves to new markets, such as China and India, finds a new survey  

The recent problems with web services over the last week due to Black Friday and Cyber Monday, have revealed that not everything is rosy in the world of Internet connectivity. Sites were slow - or down - which inevitably has a knock on effect on profitability, and the blood pressure of CIOs, as a new survey from Internet performance business Dyn proves.     

According to the survey only 36% of CIOs say their Internet performance is consistently reliable, with the majority (74%) saying the performance problems are outside of their network and in the internet. However, only half (52%) actively monitor for these factions and just slightly more than one in four  (26%) don’t have a formal back-up plan in place for their data centres in the event of natural disasters, outages and delays – and 15% don’t monitor customer experience performance at all.

Retail companies, with potentially the widest audience of customers across multiple regions given the amount of sales that are now transacted online, are the most focused on Internet monitoring; 56% say they monitor factors on the wider Internet, while slightly less than half of those in the financial or manufacturing industries said they did the same.

Despite this lack of insight into their global Internet performance, nearly half of UK companies see their single biggest opportunity within the next 10 years within emerging markets (Brazil, Russia, India, China), and, unsurprisingly, 50% said they were working on a strategy to scale internationally.

But only one-third plan to open more data centre facilities internationally, which indicates that companies plan to work with cloud service providers instead of building out their own data centres. Furthermore, 92% of respondents said they couldn’t say or were confident in their managed service partners’ ability to advise them on global infrastructure deployment.

Commenting on the results Paul Heywood, MD EMEA at Dyn, said “The Internet is creating unprecedented opportunities for UK companies to find new opportunities in emerging markets.”

Adding, “To take advantage of this, organisations will continue to need to invest in multiple cloud-based services to ensure their performance is fast, safe and more reliable than ever.”

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