InsideSales Predictive Cloud, claims to have created a first-of-its-kind open platform that enables businesses to build predictive apps that drive business results. The Predictive Cloud is powered by Neuralytics self-learning predictive engine, and taps into the intelligence gathered from analysing nearly 100 billion sales interactions.
InsideSales will showcase the Predictive Cloud at the Dreamforce conference this month, and wil demonstrate three ways companies can leverage this new technology:
- Predictive-as-a-Platform - Through the Predictive Cloud Open API, independent software vendors (ISVs) can tap into the Predictive Cloud to add predictive functionality into their own apps.
- Predictive-as-a-Service - Companies can leverage the Predictive Cloud to scale revenue and improve internal processes and operations.
- Sales Acceleration Apps – Use the Predictive Cloud to accelerate sales via InsideSales Sales Acceleration apps for sales communications, email and web tracking, predictive forecasting, lead and opportunity scoring, sales gamification, and sales hiring
In her July 2015 report, "CRM Sales Automation Software for Every User," Kate Leggett, vice president and principal analyst at Forrester Research, noted: "Solutions in the sales acceleration category speed prospects' progress through the sales funnel through prescriptive insights. These take the insights driven by predictive analytics and layer on domain-specific business logic resulting in context-specific, actionable prompts for individual salespeople."
The Predictive Cloud analyses nearly 100 billion sales interactions and uses the Neuralytics, real-time, self-learning predictive engine to analyse data and provide intelligent recommendations. Data from the Predictive Cloud is combined with anonymised customer data, then correlated and enriched with external data sources, creating "High-Definition" Data to increase predictive accuracy.
Predictive Cloud can also be used within Cloudbilt’s MapAnything, CloudCraze e-Commerce platform on Salesforce platform, Demandbase, Dynamic Signal, Eventboard, and in LogMeIn’s Join.me.
"Our popular meeting and collaboration product, join.me, attracts more than a million first time free users every month, many of those are sales people looking for an edge in making great presentations to prospects. At this extreme scale, data science is critical in matching the right product to the right customer," said Larry D'Angelo, Senior Vice President of Sales at LogMeIn, a company actively involved in a Predictive Cloud proof of concept project. "As an InsideSales.com customer, we see a lot of promise in Predictive Cloud. It's taking analytics to a new level we believe can ultimately boost sales productivity."
"The vision for the Predictive Cloud dates back to the founding of the company in 2004," said Dave Elkington, founder and CEO, InsideSales. "We are building an Amazon-style recommendation engine for business -- a system capable of intelligently analysing billions of data points in real-time and recommending the optimal next steps for almost any application or business process. This lays the groundwork for a future where predictive technology can be applied not just to sales organisations, but also to government, healthcare, retail and beyond."