Dropbox is adding to its European expansion with new offices in Amsterdam for the Benelux market and in Hamburg for the DACH (Germany. Austria and Switzerland) market. The new offices mean Dropbox now has representation in four European countries and joins offices in Dublin (where its HQ is based) and in London.
Additionally Dropbox has also signed an agreement with Amazon to host their European data in Germany in Q3 of 2016. This marks the first part of their December 2015 commitment to be able to host customer data within Europe in 2016. A
According to a blog post by the businesses’ Thomas Hansen the move to AWS is the “most expeditious way” for them to deliver on their promise and to “create more options for our business customers in the near term.”
European users and customers account for a “significant portion” of the Dropbox users outside of the US and probably outnumber Dropbox users in the US - non-US users make up around 75% of the firms total market.
The Amsterdam office will be led by Country Manager Chris Moojen who has joined from Google where he was Sales Lead for Google for Work for the Benelux countries. He also served as European Lead for Innovation at Google.
Benelux is an important part of the world for Dropbox; it has some of the highest Dropbox penetration and engagement rates of any region— approximately 49% of the internet population in these countries are Dropbox users.
The Hamburg office is scheduled to open in “the coming months” and will be led by Oliver Blüher, previously he led SAP Germany’s cloud enterprise sales.