With Oracle Marketing Cloud’s cross-channel marketing platform and interactive dashboards, Quint will be able drive efficiencies across its marketing activities and enhance the experience it delivers to its customers.
Digital technologies have transformed consumer banking, with a new generation of FinTechs and other non-traditional players entering the market. Social and mobile innovations have changed the way people interact with financial service providers and consumer’s expectations have been shaped by digital experiences outside the banking industry where content, features and interactions are often richer. To capitalise on these changes and meet skyrocketing customer expectations, Quint selected the Oracle Marketing Cloud.
“Our platform has grown by 30 percent over the past six months, with a large number of applications being used a day by our customers,” said Anthony Wong, Group Marketing Director at Quint Group Ltd. “Such growth means we need to ensure our customer contact is the best it can be in order to encourage ongoing use of our services and ensure brand advocacy. After evaluating different options, we selected the Oracle Marketing Cloud as the process of integration gave us the confidence that we could implement the platform into our marketing strategy seamlessly.”
Quint needed to upgrade its marketing technology to enhance customer advocacy and support the rapid growth of its portfolio of financial technology businesses in the consumer credit sector that include Monevo, Monevo Data Services, Credit Angel and MoneyGuru. After a careful review of different options, Quint selected Oracle Responsys to help develop an accurate picture of the individual needs of each customer.
“Quint needed a platform which would enable them to gather detailed insight into consumer engagement patterns across all four of their Fintech businesses” said Sylvia Jensen, Senior Director of Marketing, EMEA at Oracle Marketing Cloud. “Using Oracle Responsys Quint is now able to target its customers through SMS, email and business intelligence platforms, improving communication across marketing channels to build relevant engagement which builds customer loyalty and advocacy”